Color Theory Basics for Designers and Content Creators

The Color Wheel

• Primary colors: Red, blue, yellow
• Secondary colors: Green, purple, orange
• Tertiary colors: Red-violet, yellow-green, etc.

Key Color Schemes

Complementary: Opposite colors. High contrast, visual impact.

Analogous: Adjacent colors. Harmonious, peaceful feel.

Triadic: Three equally spaced colors. Balanced yet vibrant.

Psychological Effects

• Red: Passion, energy, urgency
• Blue: Trust, calm, professionalism
• Green: Nature, health, growth
• Yellow: Happiness, optimism, attention
• Black: Luxury, sophistication, authority